A token for every goal: Cristiano Ronaldo gets 770 JUV tokens
The Juventus star has received 770 JUV fan tokens: One for every goal in his professional career.
Cristiano Ronaldo has become the first footballer to be rewarded in cryptocurrency for his career achievements. The Juventus star has received 770 JUV tokens. One for every goal scored in his career, according to Spanish newspaper Marca.
JUV is the official Juventus fan token released in 2019 by the Italian football club on the Chiliz (CHZ) blockchain in conjunction with the Socios.com platform. Fan tokens allow fans to participate in Bitcoin Code club decisions while receiving various perks and prizes, and can be used to enter competitions.
The 770 JUV tokens Ronaldo received before Sunday’s league match against Benevento are worth around US$11,750. Currently, one token is worth about 15.26 US dollars. The price of the JUV token was still 2 US dollars when it was introduced.
The former Manchester United and Real Madrid star probably won’t need the money any time soon. But this was the first time a footballer has received cryptocurrency as a prize for his career achievements. The growing link between sport and cryptocurrencies has meant that several clubs have been considering paying players either in full or in part in cryptocurrency for some time.
Dozens of football teams have issued fan tokens on the Chiliz blockchain since their inception
Among them are some of the biggest names in the football world, such as Manchester City, FC Barcelona and Paris St Germain.
The value of Chiliz’s proprietary token called CHZ has responded to the strong activity that has come from various football teams recently. Since 1 January alone, the value of CHZ has increased by more than 2,500 per cent. Its market capitalisation rose from US$100 million to US$4.5 billion. Shortly after, it settled at around US$3.2 billion.
Could Cristiano Ronaldo’s long-time rival Lionel Messi soon also get crypto as a reward, as Barcelona’s has also launched the fan token BAR? The Argentine superstar has already scored 734 goals in the season and is two years younger to boot.